Sep 11, 2018
Tasneem Abrahams is an occupational therapist, who, in her 30's and with 4 kids under the age of 10, took a complete detour, up skilled herself in the art and practice of WordPress webs design and online marketing, and started her own business.
She now refers to herself as a multi-passionate entrepreneur and firmly believes that it is never too late to learn something new or follow a completely different career path.
In her words
I still practice occupational therapy, mainly in a volunteering capacity for non-profit organizations, as it is still my first passion and I believe in the value of the profession.
Having children, particularly for women, changes everything. I wanted to be at home with my kids, but at the same time, I craved the intellectual stimulation that repeat episodes of Barney and cleaning tops and bottoms of kids tends to suck from your life.
So with my health sciences knowledge and academic writing experience behind me I started freelancing as a health/wellness content writer. It was also around 2011 that I had an idea to create a website that made it easier for people with disabilities in South Africa, to find equipment, services and information pertaining to the condition they or their loved ones experienced.
This stemmed from my own difficulties as a therapist looking for resources for my patients. My cousin set me up with hosting, installed WordPress and told me to learn. After hours upon hours of learning code, themes, customization and the hard lessons a hacked site teaches you, I am now a proficient WordPress creator.
My first website was so very ugly, but at the time I thought is was the most beautiful website I ever laid eyes on! As I am always hungry to learn, I found myself in this digital world, learning about digital marketing, social media and content marketing.
I decided to formalize all this knowledge and experience by doing a certification in Digital Marketing and formalized my business in October 2015 when I joined a local business Incubator.
Above all else though, the most jarring time in my life was when my mom was diagnosed with cancer and just a year later sadly lost that battle. She was the strongest, yet most kind-hearted woman I know. Losing her really caused me to reflect about who I wanted to be in this world, what legacy I want to leave.
Everyone defines freedom and success differently. It is a deeply personal value that should not be defined by societal expectation. For me success is not living a million dollar lifestyle, racking up a trophy cabinet of awards and recognition. For me, success is living a values-based life. So in order to achieve success, one needs to first reflect and have a deep insight into what your values are.
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