Nov 7, 2018
Before starting W Durable Goods in 2012, Daniel Wright spent 12 years working as an electrician. An artist at heart, he always made sure his electrical work looked appealing. “It has to work, but it has to look good, too. If it looks right, people believe it’s right.”
Apart from his day job, Daniel has always enjoyed making things
with his hands. He initially taught himself to use a sewing machine
so he could repair his own clothes but, once he started making
bags, it sort of took over - at first monopolizing his time, then
overrunning his house.
After a few years of practicing his craft, he was running out of storage space so he began selling his work online. In 2012, Daniel and his wife Stephanie felt like it was the right time to leave their day jobs and put everything they had into W Durable Goods. That’s when they made the leap to opening a retail store you can visit today.
It’s the careful study of how these old things were made that inspires his own work. W Durable Goods was founded on the idea that there really is a best way to make something — use the highest quality materials and the best construction methods. Their products are designed to have a break-in period, but that means they only keep getting better with age.
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